Stylist Handbook

Stylists, the Handbook is currently under construction.

Please enjoy this preview and let us know if you have any questions or suggestions.

More content is coming very soon!

MEET ASHERKATE


About Us

Our Journey

"There has to be a better way." 


 Like many who have come before us, our story was born from the idea that, despite what traditional commerce tells us, there was a way to do things better. A way to use fashion as a platform to achieve more without sacrificing things that were important to us. A belief that if we did things right and remained focused on what was important to us that we'd find a balance of success and fulfillment. 


Was it scary?For sure! Did we worry that if we didn't do it like the 'other guys' we'd fail in record time? Every day! Had we considered that maybe there weren't enough of us out there who shared our need for something better? We certainly did!  But we did it anyway. We are fearlessly committed to building something amazing.


We've created a company that aims to offer affordable clothing + accessories that make people of all ages & sizes feel incredible. 


We've opened up an opportunity that gives like-minded women a chance to create their own journey on their own terms without the pressure traditionally associated with direct selling. 


We've made it our mission to give back to others because filling our wallets isn't as important as filling our hearts. 


This is AsherKate. We are rooted in passion, purpose and pretty things. We are taking a big leap and joining in community with our soul sisters to change the way eCommerce is done - because we believe there is a better way, and we believe in YOU.




About AsherKate

> Founded in October 2018

> Located in Katy,Texas - a suburb of Houston 

> We offer 35+ different brands of clothing, shoes + accessories 

> We donate 5% of every sale to featured causes that impact women, children & communities everywhere


Located at:

2125 Katy Fort Bend Rd.

Suite 201

Katy, Texas 77493



Gina Babineaux, Founder

In over 23 years in the retail & fashion industry, Gina has owned and operated successful boutiques and worked in corporate leadership for national direct sales companies and fashion brands. She's a wife, mom of 2 boys, dreamer, serial brainstormer and a firm believer that balance & success mean different things to different people and defining what that is to you is half the battle


Learn more about her personal journey here.


In addition to running all operations of AsherKate and our corporate team, Gina's primary focus is the Stylist Program and creating a unique opportunity for all women who share her love of entrepreneurship and following your dreams. 


She loves to connect with our Stylist community and can be reached anytime at gina@asherkate.com.  

Our Stylists

Our Stylists are family. They're a tribe of like-minded women who identify with our goal to create a business based on passion, purpose and pretty things. They care about others and recognize the impact they can make for not only their own journey but those of others. 


 AsherKate Stylists love to make others feel amazing! Whether that's through offering products that make someone smile when they look in the mirror or by opening up our community to other women who are looking for something more - they are here because they get it. They understand what we're trying to build and why we firmly believe that with enough people in our tribe who believe in what we do, we can make a real difference for ourselves and others. 


As a Stylist, you'll earn commission on everything you sell through our website, in-person, by sending invoices or on social media. You'll enjoy being lifted up and celebrated by women who accept you just as you are and who recognize that success comes in all forms and all wins are special!You'll learn. You'll grow. You'll meet adversity and you'll be challenged. You'll have highs and you'll have lows. It won't always be easy, but it will be worth it. We're here for you and beside you.

Our Legacy

We're growing AsherKate in an intentional way and know that along with our Stylists, we have great responsibility to leave a legacy for those that come after us. 


We feel that our success is more than just setting an example - it's affirmation that we were able to create a space where one didn't exist before. That we're able to prove to ourselves and to others there is a better way to do business; and that people working together with the right focus can affect change in an impactful way. 


 As one of our Founding Stylists, you're in a unique position to leave a legacy and we want you to know how important that is to all of the people you will touch along your journey.AsherKate aims to create a legacy for women to feel welcomed, inspired, empowered and accomplished.




Our Legacy Goals

  • Offer a way for all women to succeed that is only limited by how hard they are willing to work. Where financial or social circumstances do not hinder success. 

  • Provide a place of learning and encouragement that includes not only business training but personal development opportunities that nurture both mind and soul. 

  •  Prove through our actions that together we created a business model of success that is flexible, authentic, ethical, positive and financially rewarding for all who join our journey. 

  • Grow AsherKate to a level where we have the collective power to source and manufacture product that is created by women near and far. We will lift up other women businesses and champion their success along with ours. 

  • Increase the volume of our donations and our volunteer hours so that we are touching women, children and communities in every corner. Together we will grow an army of purpose.

AKtion Program

Passion. Purpose. Pretty Things.


Featured Causes


We're proud to donate 5% of all sales to worthwhile causes impacting women, children and communities everywhere.  Each month, we select up to 3 non-profits as our Featured Causes for the month. As a featured cause, the chosen 501(c)3 organizations are listed at checkout for customers to choose their favorite to donate their 5%. (or choose all + divide equally)


AsherKate remits donations weekly on behalf of our customers and company by electronic debit of our account. We use the company Pledgling, a leader in charitable contribution management, to handle our donations. 


We encourage all Stylists to nominate deserving organizations whom they are passionate about through our online nomination form. 


In our first 6 months of business, we've made more than 8,000 donations that have impacted over 20 different organizations.

Volunteering + Donations

This section coming soon!

Stylist Support

Corporate Team

This section coming soon!

Field Leadership + Your Sponsor

This section coming soon!

Stylist Community

This section coming soon!

PROGRAM DETAILS


Role of an AsherKate Stylist

Requirements + Expectations


There are no monthly requirements to stay active as a Stylist.  We do require that you sell a minimum of $400 per year at retail to maintain your account and benefits such as personal discounts and team commissions. If this is ever the situation, we'll reach out to you and discuss. It is very rare that a Stylist would not meet this low annual requirement.


You must be 18 years old and a legal resident of the United States to be an AsherKate Stylist. 


There are no expectations on how few or how many hours you need to work. This is an independent & flexible opportunity designed to meet your unique goals and lifestyle. We have found that our most successful part-time Stylists are dedicating 8-15 hours per week to their business and our most successful full-time Stylists are working approximately 25-30 hours per week. This differs for everyone but being consistent and giving your best effort is important to reaching your goals. We encourage you to spend as much time growing your AsherKate business as you feel comfortable with.


You do not need fashion experience to be an AsherKate Stylist. We find that those that come to AsherKate do so because they love fashion and styling others, however having experience in the industry is not indicative of your potential for success. Some of our top Stylists are women who are learning about fashion right along with their networks. Their authenticity, genuine love for sharing their style and great communication skills have been instrumental in growing their business.


While we do offer a recruitment commission and leadership opportunity to all Stylists, our focus is on helping you build a successful business as an independent Stylist. Recruiting new Stylists is not a requirement of your role. If you choose to pursue team-building or the Senior Stylist role we are here to support you every step of the way.


Please refer to our Stylist Terms & Conditions for more details about program requirements.


Reaching your Goals

This section coming Soon!

Stylist Dues

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Program Perks

Wholesale Discount

Stylist Early Access 

Incentives + Contests

Compensation

Commission Plan

STYLIST


StylistEarn:

20% of all retail sales

3% of all direct team sales

SENIOR STYLIST


Senior Stylists Earn: 

25% of all retail sales 

5% of all direct team sales  


Sales commissions are earned on the full retail sale amount less any discounts, shipping or taxes. If an item is returned by a customer for a refund after commission has been paid on the item, the amount is deducted from your subsequent payout. For example, if your customer places a $98 order, you would earn either 20 or 25% of that amount.  The same applies to how we calculate commission for your direct team members.


Stylists do not earn commission on their wholesale purchases or purchases made using the email address associated with your Stylist account. These are considered Stylist personal purchases.  If you need to place an order on behalf of a client, we strongly recommend using our invoice feature to collect payment, an alternate email address other than your Stylist one, or placing it under the complete information and email address of the customer.


We reserve the right to withhold or decline commission payouts for reasons such as returned goods, a balance due on your payout or dues account, misuse of the commission/order system, etc. 

Getting Paid

Stylists are paid eligible commissions every other Friday, typically by 3pm CST by Paypal.  Commissions paid include sales completed up to the end of the previous day. 


There is a $25 minimum threshold to be paid commissions for a pay period.  If your commissions due do not exceed $25 for a pay cycle, the balance will roll over until the next period where the threshold has been reached. 


In order to be paid during a payout cycle, please ensure that your payout details have been submitted and saved in your Stylist Panel. If a Paypal email is not saved in your account, the system will skip the payout and it will roll over to the next cycle.


You can access your Payout details in the Stylist Panel under My Profile > Payout Methods.


Lifetime Sales Milestones

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Sales Channels + Tools

The Hub

The Hub is your comprehensive landing page that includes easy access to your panel log-in, image library, training links and more. We also use The Hub to bring you information on upcoming events, announcements, product notices and more. We're adding new features to the Hub all the time!


You can only view The Hub when you're logged into the website under your Stylist email address and login. 

Your Unique Link

Each Stylist receives a unique URL to track commissions and customers who visit our site to shop with you. Your URL was created when you became a Stylist. Every URL begins with a hashtag and the 3-10 digit ID that you chose.  You can find your full link in your Stylist Panel at the top of the dashboard page. 


Our unique link tracking is powered by the leading sales tracking software in the industry. They use a combination of cookies and IP address to track referrals for the best possible reliability. When your customer follows your link to our site, our system registers the client and places cookie on his or her computer. When the visitor pays for the product, our system checks for cookie (if not found, checks for IP address of referral) and credits your account with commission. 



Can I change my link?

You are not able to change your link directly in your Stylist Panel however should you need to change it, our Support Team can assist you.  Changing your link is not recommended because any visitors using your old link will no longer be attached to you once the ID is changed.  Please reach out to Support for assistance.



Can I create my own URL outside of AsherKate?

It is common for some Stylists to create their own URL and re-direct it to their AsherKate page. This is done directly with your domain name provider (such as Go Daddy, 1-and-1, etc.) and not AsherKate. This is allowed, however we cannot always guarantee that the re-direct method that you use will correctly link the sale to your account as this varies with your technology and ours. Always be sure to test out your 3rd party  link before sharing with your network.   


PLEASE NOTE: You are not allowed to create URLs that resemble or use the name AsherKate in them. If we feel that your URL could appear misleading in any way or does not clearly indicate your independent relationship with the company we will require you to remove it at your expense. If you are unsure, you can email hello@asherkate.com and request approval for your URL prior to purchasing it from your domain provider.

Invoicing

New Feature! The first of it's kind in the industry. Stylists can now send invoices directly to customer's by email for easy and quick order placement. 


Invoicing is a great way to offer a full-service shopping experience to your customers. You can send invoices easily to anyone who has indicated they'd like to purchase an item from you. The invoicing feature is super helpful in selling via your Facebook group, in-person event, vendor market and more. 


Before you get started using invoices, please watch our tutorial to learn how to send invoices to customers.  


 


Ideas to use the invoicing feature for your business:


Facebook Groups: Your customers can comment with their email address and desired size/color on a post to easily order from you. Simply log on and send an instant invoice for the item they've requested.


In-Person Events: Keep customer transactions secure and simple by sending invoices instantly and letting your customer purchase their items on the spot for quick shipping (note this does not apply to cash & carry transactions)


Networking Sales: Do you often get asked "where'd you get that cute top?". Use the invoicing feature to engage new potential customers you meet for the first time. They can feel safe shopping with you when you offer to send them an instant invoice for the top you're wearing in less than 30 seconds. No need to capture payment details on a napkin or hope they remember to visit your link later. They'll have the item details and your contact info all in one email right away. 

Social Media

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In-Person Stylist + Events

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Stylist Panel

Dashboard

This section coming soon!

Sales Reports

This section coming soon!

Notifications

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MARKETING


Creating your Brand

Let your Light Shine

Map out Your Journey

Become an Expert

Brand Assets + Guidelines

Social Media

Promoting + Selling through Social Media

Social Media Marketing Best Practices

Our Social Media Policy

LEADERSHIP


Senior Stylist Role

Benefits

Responsibilities

Expectations

Why Leadership?

You Impact Others

Be the Legacy

Grow your Business

Sponsoring New Stylists

Sharing the Opportunity

Identifying ideal Candidates

The Application Process

Team Management

Onboarding

Fostering Community

Mentorship

more information available in our Stylist FAQs

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